The power of data intelligence for decision-makers

virtual & on-site | October 21, 2021

hosted by MAPEGY & Mitsubishi Chemicals Advanced Materials


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Taking action on the basis of good data has never been so important

Our lives, both as organizations and individuals, are changing faster than ever before. Across the globe, businesses, as well as research and academic institutions, face the challenge of making smart decisions to accelerate sustainable development in both the public and private sectors. While this poses a great many challenges, there is however more data available than ever before to drive smart decision-making. 

About this event

The Connected Knowledge 2021 was among the first events in the data intelligence sector to focus on promoting informed and sustainable decision-making. MAPEGY and Mitsubishi Chemical Advanced Materials (MCAM) were co-hosting this event at MCAM’s KAITEKI showroom in Frankfurt am Main on October 21st. The goal was to provide insights and kick-start discussions on A.I.'s role, potentials, and limitations in sustainable development efforts.


MAPEGY GmbH is a Berlin-based data-intelligence company that collects and disseminates innovation trends and insights to decision-makers in the business, academic, and non-profit sectors. The company was founded in 2012 and has since developed sophisticated technology that allows access to billions of contemporary and historical data points from all sectors and visualizes them for strategic decision-making.

About Mitsubishi Chemicals Advanced Materials (MCAM)

MCAM is a global leader in the production of high-performance thermoplastic materials as semi-finished products and finished parts. MCAM shares the vision of its parent company, Mitsubishi Chemical Holdings Corporation (MCHC), and is dedicated to the realization of KAITEKI, “a sustainable condition which is comfortable for people, society and the Earth”.


9:30-10:00  CEST
Registration & Welcome

10:00-10:20  CEST
Towards a world of informed decision-makers
Dr. Peter WaldeCEO MAPEGY 

10:20-10:40  CEST
Data science at MAPEGY: From raw data to innovation insights.
Dr. Matthias PlaueChief Data Scientist MAPEGY
MAPEGY’s “bread and butter”: Asking the right questions, ensuring data quality and scope, and leveraging smart algorithms.

10:45-11:45  CEST 
The power of data intelligence for innovation
Customer suggested use cases.
Startup identificationHow to identify the top startups for my industry, related trends or technologies?
Trend identification and Technology landscapingHow to identify the latest technologies and trends for my field of interest? How to explore its players and contexts, its future growth and potential?
Competitive landscaping: How to keep uptodate on your field's ecosystem, all key players developments, and their global footprint? 
Environmental scanning, White (blind) spot analysisHow to gain actionable insights into companies’ and markets’ ambitions towards a sustainable future, and/or into macro trends and their impact on whole industries or companies? How to do a white (blind) spot analysis?

11:45-13:00 CEST
Lunch break & networking
in KAITEKI showrom

13:00-13:20  CEST
MAPEGY Product Roadmap
Ainhoa AlzolaProduct Manager MAPEGY

13:20-14:00  CEST
Business Intelligence to accelerate sustainable innovation: a practical example of how data intelligence supports sustainable growth @CircularEconomy 
Tim Vorage, Growth Garage Manager and Founder, Mitsubishi Chemical Advanced Materials
Franziska PieperGrowth Garage Project Manager, Mitsubishi Chemical Advanced Materials
Stuart BurnsInnovation Director, Rotite

14:00-14:45 CEST
Panel: The role of innovation in driving sustainability
Dr. Peter Walde, Dr. Christoph Stehncken, Henning Bloech, Nicole Kambeck, Steve Bryce
Moderator: Syed IshaqEnterprise Sales Executive MAPEGY

14:45-15:30  CEST
Networking & Farewell
in KAITEKI showrom