Digital Marketing Lead (f/m/d)


Let’s innovate! Global warming, global health & Digitization are just a few of the pressing issues societies and organizations face today. If you believe that smart and data-driven decisions are the way to create a better tomorrow, then join our team! We are at the beginning of a strong growth phase and are looking for a motivated colleague to build and lead our new marketing department. If you are a self-motivated marketeer and ready to spread the word on our top-notch data among leaders and innovators in business, academia and the nonprofit sector, we should talk! 

About us

We are MAPEGY, a Berlin-based data intelligence company specializing in collecting, providing and visualizing innovation and trend insights for decision makers in business, academia and the non-profit sector. Founded in 2012, we have grown independently to a team of over 20 data-scientists and are now providing our digital product solutions to more than 40 of the world's most innovative companies including Bosch, LG, Mitsubishi Chemicals and Sony.

What awaits you (tasks)

Your tasks are extensive and varied. We want to shape and expand the company sustainably with you. You will be responsible for central marketing tasks in close cooperation with the management and external consultants. Your focus will be on digital marketing. In daily business, your responsibilities will range from operational projects to large strategic concepts.

Among other things, you will be responsible for the following tasks:

  • Bringing our marketing strategy 2022 to life in close collaborations with your future colleagues from the product and sales department.
  • Plan and implement digital marketing campaigns and marketing communications.
  • Automate marketing by expanding and enhancing a marketing automation solution.
  • You take responsibility and design advertising copies, creatives and landing pages together with the designers and content managers
  • Conception and implementation of marketing projects in the B2B SaaS area.
  • Various projects in web design, SEO, content, performance marketing, CRM. 
  • You analyze results and derive optimization measures from them.

Here's what you should expect to bring to the table:

  • At least 2-3 years of professional experience in the field of digital marketing or the ability to demonstrate an equivalent track record in another field.
  • Sound knowledge of English is a must. German is an advantage, but not mandatory.
  • Know-How and interest in the areas of: Content, CRM, SEO, SEA, Performance Marketing, Online Advertising.
  • Creative way of working with experience in identifying target groups and elaborating digital campaigns.
  • Experience in optimizing landing pages and user funnels.
  • In-depth knowledge of website analytics tools such as Google Analytics.
  • Experience in building and optimizing marketing campaigns.
  • Strong analytical skills and data-oriented thinking.
  • Ideally, you have worked with Confluence and Hubspot in previous roles.
  • You're up to date on current trends and best practices in online marketing.
  • Analytical skills (understanding how to analyze and evaluate KPI's).
  • Strong communication skills and enjoy contact with people.
  • Understanding and interest in website marketing and web design.
  • A lot of drive, initiative and independence and a high level of organizational skills.

What awaits you?

  • We are a remote-first company with an office in the ♥ of Berlin. We will support all your private plans as soon as you have fully familiarized yourself. Achieve your goals, enjoy freedom and self-management. 
  • You work with the CEO at eye level, challenging each other in a closely connected team. You will never be alone, we are a cool multicultural team. We meet regularly. Our collaborative environment is fun!
  • Your development is very important to us. That's the only way we all grow. You have a key role and responsibility in an ambitious company. The sky's the limit!
  • We love what we do. We develop AI that measures and visualizes innovation and challenges traditional market and consulting firms. You'll work with the brightest minds on one of the core challenges of our time: sustainable innovation.
  • A competitive 52k+ annual salary, and with very good fit stock options - grow with us and our success.

You think this job is perfect for you?
We look forward to meeting you! 😍
Apply now!