Taking action on the basis of good data has never been so important

Our lives, both as organizations and individuals, are changing faster than ever before. Across the globe, businesses, as well as research and academic institutions, face the challenge of making smart decisions to accelerate sustainable development in both the public and private sectors. While this poses a great many challenges, there is however more data available than ever before to drive smart decision-making. 

About the event

The Connected Knowledge 2021 was among the first events in the data intelligence sector to focus on promoting informed and sustainable decision-making. MAPEGY and Mitsubishi Chemical Advanced Materials (MCAM) were co-hosting this event at MCAM’s KAITEKI showroom in Frankfurt am Main on October 21st. The goal was to provide insights and kick-start discussions on A.I.'s role, potentials, and limitations in sustainable development efforts.

More than 100 attendees from 60 different organizations joined the discussions, shared valuable insights, industry-related expertise, and networked to enable knowledge sharing.

Key takeaways

#datamakesadifference in #sustainableinnovation

• Time Savings: Reduction of time to market
• Cost Savings: Reduction of cost to market
• Risk Minimization: Increase of the fit to market
• Linking of knowledge: Greater ideas and knowledge base

Keynotes & User stories

10:45-11:45  CEST

Case study:
Trend identification & Technology landscaping

Airbus and MCAM.

How to identify the latest technologies and trends for my field of interest? How to explore its players and contexts, its future growth and potential?

5 min Data Intelligence based on a specific use case, followed by 13 min discussion.

10:45-11:45  CEST

Case study:
Competitive landscaping

Airbus and MCAM.

How to keep uptodate on your field's ecosystem, all key players developments, and their global footprint?

5 min Data Intelligence based on a specific use case.

10:45-11:45  CEST

Case study:
Startup identification
Use case with REWE.

How to identify the top startups for my industry, related trends or technologies?

5 min Data Intelligence based on a specific use case, followed by 18 min discussion.

10:45-11:45  CEST

Case study: Environmental scanning, White (blind) spot analysis
Use case with in-manas and MCAM.

How to gain actionable insights into companies’ and markets’ ambitions towards a sustainable future, and/or into macro trends and their impact on whole industries or companies? How to identify white (blind) spots?

8 min Data Intelligence based on a specific use case.

13:00-13:20  CEST

MAPEGY Product Roadmap

Ainhoa Alzola, Product Manager MAPEGY

Take a look at MAPEGY’s Product Roadmap: Ainhoa Alzola, Product Manager at MAPEGY, highlights our vision, direction, and progress over time.

18 min presentation.

13:20-14:00  CEST

Case study: Business Intelligence to accelerate sustainable innovation

Tim Vorage, Manager and Founder
Franziska Pieper, Project lead and Business Analyst @ Growth Garage, MCAM
Stuart Burns, Innovation Director, Rotite Technologies

A practical example of how data intelligence supports sustainable growth and stimulates Circular Economy

38 min presentation and discussion.

14:00-14:45 CEST

Panel: The role of innovation in driving sustainability

- Stuart Burns, Innovation Director, Rotite Technologies
- Dr. Christoph Stehncken, Ex-Head of R&T Composites at Aerotec and Ex-Head of Structures and Technical Authority at Airbus
- Henning Bloech, Global Director of Sustainable Solutions at MCAM
- Nicole Kambeck, Circular economy director at Mitsubishi Chemical Europe
- Syed Ishaq, Enterprise Sales Executive MAPEGY

Get the latest insights on AI and its role in helping organisations achieve their sustainability goals and targets.

Impressions of the onsite & online event

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About MAPEGY

MAPEGY GmbH is a Berlin-based data-intelligence company that collects and disseminates innovation trends and insights to decision-makers in the business, academic, and non-profit sectors. The company was founded in 2012 and has since developed sophisticated technology that allows access to billions of contemporary and historical data points from all sectors and visualizes them for strategic decision-making.

About Mitsubishi Chemicals Advanced Materials (MCAM)

MCAM is a global leader in the production of high-performance thermoplastic materials as semi-finished products and finished parts. MCAM shares the vision of its parent company, Mitsubishi Chemical Holdings Corporation (MCHC), and is dedicated to the realization of KAITEKI, “a sustainable condition which is comfortable for people, society and the Earth”.