MAPEGY 2024's MOBILITY Disruptors: Top 10 Companies to Watch
AI Analysts Team
February 22, 2024

Electronics and Consumer Goods Disruptors: Top 10 Companies to watch in 2024

In the dynamic landscape of electronics and consumer goods, 2024 stands out as a pivotal year, marked by groundbreaking innovation and intense competition. With a lot of established companies vying for dominance and startups receiving staggering funding, the sector is witnessing an unprecedented surge in growth and creativity. Further bolstered in research funding, this year promises to unveil significant disruptors.

Our article delves into the companies leading this transformative wave, showcasing the ones poised to redefine the industry.

The results are derived from SCOUT, MAPEGY’s Future Intelligence Platform, whose capabilities meticulously scour the competitive landscape to provide you with real-time insights at any time. SCOUT unveils competitors' digital pathways, identifies leaders and newcomers in any technology sector, and pinpoints companies with footprints similar to yours.

If you want to know more about this process, please visit our dedicated Competitive Intelligence Use Case or book a demo with our innovation experts.

Top 10 Electronics and Consumer Goods Disruptors to Watch

Sorted by Funding, this is the list of the Top 10 Electronics and Consumer Goods Disruptors to Watch, according to SCOUT, our Future Intelligence platform.

1. Xiaomi

Xiaomi's prominence in the electronics and consumer goods sector is due to its innovative product range, like the Mi 12 series, and a strong focus on premium market segments. The company's efficient pricing strategy, maintaining costs close to production, coupled with effective inventory and sales tactics, such as flash sales, contributes to its competitive advantage. Additionally, Xiaomi's expansive global presence, substantial market share in smartphones, and a growing user base in its high-margin internet services segment bolster its financial strength. These factors collectively underscore Xiaomi's success and its potential for sustained growth. [source] [source] [source]

2. Quassarian Innovations

Quassarian Innovations, established in 2016 and based in Noida, Uttar Pradesh, India, specializes in the manufacturing of electronics and electrical home appliances and gadgets. The company is recognized for its contribution to the "Make in India" initiative, offering a range of products such as smart LED TVs, ceiling fans, electric geysers, air conditioners, electric water heaters, and more. Quassarian Innovations is known for its commitment to research and development, focusing on providing consumers with premium home appliances. They operate with a business model that caters to both B2C and B2B segments, targeting a diverse market that includes startups, small and medium enterprises, and a global clientele. The company's growth is attributed to its innovative approach and constant effort to enhance its product line. [source]

3. Dreame Technology

Dreame Technology, established in 2015, has quickly emerged as a leader in smart home cleaning appliances, especially robotic vacuum cleaners. Key to its success is a focus on rapid technological innovation, championed by its CEO, Yu Hao, an aerospace engineering graduate. Dreame's growth, marked by a 64% average annual compound growth rate from 2019 to 2022, reflects its effective market strategies and product development pace, with new releases every three months. The association with Xiaomi since 2017 has further bolstered Dreame's market reach and product range, underscoring its commitment to leading the smart home appliance industry through technology. [source] [source]

4.NJOY, Inc.

NJOY, Inc. stands out in the electronics and consumer goods sector due to its innovative e-cigarette products and significant market impact. It has attracted substantial investments, leading to a valuation of $1 billion in 2014. The company's notable achievements include a diverse product line, such as the NJOY DAILY and ACE, and a strong patent portfolio with FDA approvals, which has garnered the interest of major investors and companies. In 2023, Altria Group's acquisition of NJOY for $2.75 billion further highlighted its market prominence. NJOY's success is underpinned by a combination of technological innovation, strategic leadership, and a widespread distribution network, making it a leading name in its sector. [source] [source] [source]

5. d.light

Founded in 2007 by Sam Goldman and Ned Tozun, d.light has become a leader in providing solar-powered solutions to off-grid communities. Born from a vision to replace hazardous kerosene lamps, d.light focuses on affordable, sustainable energy products. By 2030, it aims to impact 1 billion lives, having already transformed over 125 million lives across 70 countries. D.light's diverse product range, including solar lanterns, home systems, and smartphones, has saved $4.9 billion in energy expenditures and avoided 36 million tons of CO2 emissions. Their success is driven by innovative design, a focus on affordability, and substantial investment support​​​​​​. [source] [source] [source]

6. Devialet

Founded in 2007, Devialet is a French audio technology company renowned for its high-end speakers and amplifiers. The company's breakthrough came with its Analog Digital Hybrid (ADH) technology, melding the fidelity of analog with digital's power. Devialet's flagship product, the Phantom speaker series, showcases spherical design and superior sound quality. The company has expanded its offerings to include the Gemini wireless earbuds and collaborations like the Sound X speaker with Huawei. Holding over 160 patents, Devialet exemplifies innovation in luxury audio, offering products that blend aesthetic appeal with exceptional auditory experience.​ [source] [source]

7. Deerma

Deerma, founded in 2011 in China, is an innovative electrical appliance brand known for its range of environmental humidifiers, vacuum cleaners, small household and kitchen appliances, and products in water health, beauty, and personal care. In 2018, Deerma acquired Philips' Water Health Division (Acqua Shield), and since then, it has grown into a large, multi-business unit enterprise. The company chose to partner with Cathay Capital in 2020, receiving investment for its RMB 380M Series B funding, with a focus on international expansion and product development. This partnership aimed to enhance technical capabilities and diversify product offerings, with a goal of increasing revenue by 300% over the next three years. Deerma's growth strategy includes targeting key strategic sectors and potential acquisitions, along with improving governance and efficiency for sustained growth post-IPO​​. [source]

8. Dollar Shave Club

Founded in 2011, Dollar Shave Club quickly rose to prominence in the grooming industry with its subscription-based model for razors and personal care products. The company gained fame through a viral marketing campaign in 2012, led by its CEO Michael Dubin. This innovative approach challenged established brands and redefined marketing in the digital age. Acquired by Unilever in 2016 for about $1 billion, the company was a significant disruptor in the consumer goods sector. In 2023, Unilever sold most of its stake in Dollar Shave Club, highlighting the evolving dynamics of e-commerce and consumer preferences​. [source]

9. Atomberg Technologies

Atomberg Technologies, established in 2012 in Mumbai, has distinguished itself in the home appliance sector with its focus on energy-efficient and smart technology. The company is renowned for its BLDC motor-powered appliances, notably IoT-enabled ceiling fans and mixer grinders with advanced inverter technology. Despite the financial year 2022-23 marking a significant surge in revenue to $78M, Atomberg also experienced a substantial increase in losses, totaling $16M. This indicates an aggressive growth strategy. Their products, widely recognized for combining energy efficiency with modern smart features, are extensively available across India, reflecting Atomberg's strong market footprint. [source] [source]

10. Brilliant

Founded in 2015, Brilliant specializes in smart home automation systems, integrating in-wall lighting and control systems that enhance home functionality. Their signature product, the Brilliant Smart Home System, allows comprehensive control of lighting, music, cameras, locks, and climate directly from the wall or via a mobile app. With user-friendly interfaces, the system simplifies home automation, transforming regular lights into smart lights and enabling voice control for various devices. Brilliant stands out for its compatibility with major smart home brands and its commitment to creating a seamless, integrated smart home experience. [source]


In the electronics and consumer goods arena, ten companies are notably reshaping the industry with their innovative approaches and significant funding. Xiaomi stands out with its array of affordable, high-quality smart devices, revolutionizing consumer electronics. Quassarian Innovations leads in technological advancements across various sectors. Dreame Technology is redefining home care with advanced cleaning appliances. NJOY, Inc. has made a mark in the e-cigarette market with substantial funding. d.light focuses on accessible solar energy solutions, promoting sustainability. Devialet sets new standards in audio technology. Deerma innovates in home appliances, Dollar Shave Club excels in personal grooming through direct marketing. Atomberg Technologies emphasizes sustainability with energy-efficient products. Finally, Brilliant simplifies home automation by integrating various smart devices. These companies are not only leaders in their fields but are also setting the pace for the future of consumer electronics and goods with a focus on customer-centric and sustainable practices.

Check out our full series of reports here.

Competitive Intelligence

Drive Innovation Smarter and Faster
in the Digital Era.

Transform your enterprise with cutting-edge AI insights. Enhance decision-making, uncover market trends, and drive growth with real-time, automated intelligence.

100x Faster Insights

70% Cost Cut

Uncover Game-changing Patterns