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February 15, 2024

2024 Forecast: Top 10 Trends in the Business and Finance Industries

As we step into 2024, the business and finance landscapes are evolving at an unprecedented pace. In this article, "2024 Forecast: The 10 Emerging Trends Reshaping Business & Finance," we delve into the key trends set to redefine these sectors. From groundbreaking advancements in technology to shifts in global economic dynamics, we explore how these developments are not just shaping current practices but also paving the way for future innovations. Whether it's the rise of sustainable investing, the integration of AI in financial decision-making, or the evolving nature of work in a post-pandemic world, this article offers a comprehensive overview of the forces driving change in the business and finance realms. Join us as we uncover the top ten trends that are poised to transform these industries in 2024 and beyond. The results come through SCOUT, MAPEGY’s Future Intelligence Platform, whose capabilities meticulously discover emerging technologies and decipher its ecosystems with cutting edge AI in 3 simple steps.

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Top 10 Business & Finance Emerging Trends

Below, the Top 10 Business & Finance Emerging Trends according to SCOUT, our Future Intelligence platform. The list is sorted by Signals.

AI-driven Trend Analysis on the Business & Finance Sector with SCOUT @MAPEGY

1. Machine Learning

In the rapidly evolving sectors of Business and Finance, Machine Learning (ML) is proving to be a game-changer, anticipated to catapult from a valuation of USD 19.20 billion in 2022 to USD 225.91 billion by 2030, marking a significant CAGR of 36.2%. This growth trajectory is underpinned by ML's prowess in refining predictive analytics and fortifying data-driven strategies, essential for adeptly navigating global economic intricacies. Within healthcare, ML revolutionizes patient diagnosis and treatment paths; in automotive, it's reshaping manufacturing and autonomous vehicle development; in retail, it personalizes customer experiences and streamlines inventory management; and in manufacturing, it enhances efficiency through predictive maintenance. Giants like Google, IBM, and Amazon are at the forefront, merging ML with analytics solutions to redefine business intelligence, customer service, fraud detection, and financial planning, marking a significant leap toward data-centric operational excellence and strategic planning.[1] [2]

2. Cloud Computing

In the realm of Business and Finance for 2024, Cloud Computing stands out as a transformative force, with its market projected to escalate from USD 545.8 billion in 2022 to USD 1,240.9 billion by 2027, marking a CAGR of 17.9%. This phenomenal growth is powered by the seamless integration of advanced technologies like Artificial Intelligence (AI), Machine Learning (ML), and Edge Computing into cloud platforms. Such integration is revolutionizing businesses by significantly boosting efficiency, security, and fostering innovation. Leading companies like Amazon Web Services, Microsoft Azure, and Google Cloud are pioneering this shift, driving the adoption of hybrid and multi-cloud strategies to meet the burgeoning demand for scalable, secure, and cost-efficient cloud solutions. These cloud services are pivotal in various sectors, by providing the infrastructure for data analytics, enhancing customer experiences, and facilitating remote work environments, thereby continuing to open new avenues for business opportunities and innovation in 2024 and beyond. [1] [2]

3. Digital Economy

The digital economy is revolutionizing Business & Finance, forecasted to achieve a market worth of $1,548.9 billion by 2027, with a growth rate of 21.1% from 2022. This surge is fueled by a significant uptick in digital technology investments, expected to outpace the overall economy's growth by sevenfold in 2024. Enterprises are leveraging this momentum to tap into new digital revenue channels and streamline operations, markedly improving efficiency while curbing costs. A notable innovation in this domain is the integration of Generative AI (GenAI) into business strategies, opening up avenues for product and service innovation. This evolution heralds a digital-first era in business, where digital capabilities are integral to meeting the expectations of customers, employees, and partners. Giants like Google, Amazon, and Microsoft are leading this transformation, offering platforms and solutions that facilitate this shift toward a more interconnected, efficient, and innovative digital business landscape. [1] [2]

4. Business intelligence

Business Intelligence (BI) is transforming Business & Finance by making data-driven decision-making more streamlined and boosting operational efficiency. The industry's shift towards simpler, more direct BI tools reflects a broader emphasis on cost reduction and maximizing return on investment (ROI). This trend includes notable advancements such as the integration of decision intelligence, which allows for more sophisticated analysis and better-informed business decisions, and cloud cost management, highlighting the move towards more scalable and financially manageable BI solutions. Leading companies like Tableau, Microsoft (with its Power BI platform), and IBM are at the forefront of these innovations, offering solutions that enable businesses to navigate market complexities more effectively. These firms are enhancing their BI offerings with AI and machine learning capabilities to provide deeper insights, predictive analytics, and automated reporting, thereby enabling businesses to identify trends, optimize processes, and improve financial performance more efficiently. [1] [2]

5. Virtual World

The Virtual World, particularly through Virtual Reality (VR), is making significant strides in Business & Finance, reshaping various sectors with its projected market growth to $105.89 billion by 2030, at a CAGR of 32.37%. VR's influence extends across healthcare for immersive training and patient care, education for enhanced learning environments, defense for simulation-based training, and entertainment for next-level user engagement. Leading companies like Oculus (a Facebook company), HTC Vive, and Sony PlayStation VR are investing heavily in hardware advancements to support this infrastructure. The commercial use of VR in services and manufacturing is also gaining momentum, offering innovative solutions for design, training, and customer service. This expansion of VR applications demonstrates its capability to transform business models and financial strategies by introducing immersive experiences and operational efficiencies across industries. [1] [2] [3]

6. Edge Computing

Edge Computing emerges as a pivotal force in Business & Finance, with projections suggesting the market will soar to $317 billion by 2026. This surge is attributed to Edge Computing's capacity to localize data processing, significantly reducing latency and enhancing real-time decision-making across sectors. Key drivers include AI's integration at the edge, optimizing operations and decision-making, and the deployment of 5G networks, enabling swift, real-time data processing critical for various applications. Leading tech giants such as Amazon Web Services with AWS Wavelength, Microsoft Azure Edge Zones, and Google Cloud with its edge computing solutions are spearheading innovations, offering businesses enhanced capabilities in automation, security, and privacy. The flexibility provided by edge containers also facilitates adaptable deployments, underscoring Edge Computing's indispensable role in modernizing business operations and finance strategies. Through these advancements, Edge Computing is not just a trend but a foundational element reshaping the technological landscape of business and finance, offering a competitive edge in operational efficiency and strategic agility. [1] [2]

7. Virtual assistance

Virtual assistance is becoming increasingly indispensable in the Business & Finance sector, driven by a market projected to surge from USD 16.08 billion in 2023 to approximately USD 129.61 billion by 2032, at a CAGR of 26.10%​​. This growth is propelled by the rising demand for AI-based customer service solutions, enhancing user experiences, and streamlining operations across various industries. Virtual assistants are central to areas such as customer support, workflow automation, and personal assistance, opening new business opportunities. Leading companies, including tech giants and startups, are heavily investing in developing sophisticated virtual assistant technologies that leverage AI, machine learning, and natural language processing to provide more intuitive and interactive user experiences. The integration of virtual assistants into business operations signifies a shift towards more efficient, responsive, and personalized customer engagement models. [1]

8. Corporate social responsibility

Corporate social responsibility (CSR) is becoming increasingly pivotal in the Business & Finance sector, driven by a market that is projected to expand from USD 818.2 million in 2022 to approximately USD 2.10 billion by 2032, at a CAGR of 9.8% to 9.90%. This surge is fueled by a growing emphasis on ethical practices, community engagement, environmental sustainability, and social equity among businesses. CSR initiatives focus on areas like sustainable development, charitable giving, employee volunteering, and ethical business practices, which open new avenues for businesses to make a positive impact on society. Leading the initiative are corporations across various industries, implementing CSR strategies to enhance their brand reputation, foster customer loyalty, and attract and retain top talent. The integration of CSR into core business strategies signifies a shift towards more responsible, transparent, and community-focused business models, aligning corporate objectives with societal goals. [1] [2]

9. Robotic Process Automation

Robotic Process Automation (RPA) is revolutionizing Business & Finance by significantly enhancing operational efficiency and cutting costs. Projected to balloon from a $10.01 billion market in 2022 to $50.50 billion by 2030, with a robust 20.3% CAGR, RPA's appeal lies in its ability to automate mundane tasks. This shift enables a more strategic allocation of human resources, boosting productivity across sectors like manufacturing, retail, and healthcare. With RPA's integration with AI and cloud technologies, its scope and efficiency are further expanded, meeting a diverse range of industry needs. Companies like UiPath, Automation Anywhere, and Blue Prism are leading this wave in North America, a key region fueling market expansion due to its strong demand for automation solutions. These developments not only streamline operations but also pave the way for more innovative, agile business models in finance and beyond. [1] [2]

10. Sustainable Technologies

Sustainable technologies are becoming increasingly crucial in the Business & Finance sector, driven by a market projected to expand from USD 17.1 billion in 2023 to USD 112.4 billion by 2032, at a CAGR of 24%. This boom is fueled by growing environmental consciousness, encouraging government incentives, cost-effectiveness, and technological innovations. The focus is on areas like renewable energy, promoting a circular economy, enhancing sustainable transportation, and improving agricultural practices, which open new avenues for business. Leading the charge are corporations such as General Electric and Schneider Electric, which are investing in renewable energy projects, and tech giants like Salesforce and Microsoft, which are incorporating sustainable practices and AI to improve efficiency and reduce environmental footprints. The integration of AI, analytics, and IoT is further democratizing access to sustainable solutions, making them an integral part of the digital transformation agenda in businesses, signifying a move towards eco-friendly and efficient operational models.[1] [2] [3]


The business and finance landscape in 2024 is being reshaped by ten key trends. Machine Learning is revolutionizing industries with its potential for predictive analytics, poised to grow from USD 19.20 billion in 2022 to USD 225.91 billion by 2030. Virtual assistance is becoming indispensable, with a market expected to surge to approximately USD 129.61 billion by 2032, enhancing customer service and operational efficiency. Cloud Computing, with a market projection of USD 1,240.9 billion by 2027, is transforming businesses through enhanced efficiency and security. The digital economy is another major trend, driven by rapid digital transformation market growth. Corporate social responsibility (CSR) is emerging as a key focus, projected to expand to USD 2.10 billion by 2032, reflecting the increasing importance of ethical business practices and social equity. Business Intelligence (BI) is streamlining operations with efficient, cost-effective solutions. Virtual reality, edge computing, robotic process automation, and sustainable technologies are also playing pivotal roles in driving innovation and sustainability in business and finance, reflecting a dynamic shift towards technology-driven and socially responsible solutions.

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Integrating Technology Intelligence with Business & Finance Trends

Technology Intelligence= AI × (Scouting + Landscaping)

Technology Intelligence can be defined as the synergistic combination of artificial intelligence (AI) with scouting and landscaping methodologies. Scouting involves actively seeking out and gathering information on emerging technologies, trends, and developments across various domains. Meanwhile, landscaping involves analyzing and mapping the technological landscape to identify key players, innovations, and potential disruptions. By leveraging AI algorithms and advanced data analytics, Technology Intelligence enables organizations to gain actionable insights into the ever-changing technological landscape, empowering them to make informed decisions, anticipate market shifts, and stay ahead of the competition.

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